GAMAAN | The Group for Analyzing and Measuring Attitudes in IRAN GAMAAN
|
فارسی

Iranians' Atitudes Towards Media 2023

September 2023

Media

Full survey report including methodology

Raw Sample Count: 38445

Effective Sample Count: 8108

1. Trust in the Media

How much do you trust the news and information from each of the following media outlets?

  • Iran International
    • 1. Great deal 12.5%
    • 2. Fair amount 37.5%
    • 3. Not very much 20.1%
    • 4. Not at all 16.9%
    • 5. No opinion 13.0%
  • Manoto TV
    • 1. Great deal 13.2%
    • 2. Fair amount 31.0%
    • 3. Not very much 18.0%
    • 4. Not at all 20.9%
    • 5. No opinion 16.9%
  • VOA Persian
    • 1. Great deal 8.5%
    • 2. Fair amount 33.4%
    • 3. Not very much 17.6%
    • 4. Not at all 18.2%
    • 5. No opinion 22.2%
  • Radio Farda
    • 1. Great deal 8.2%
    • 2. Fair amount 32.3%
    • 3. Not very much 16.5%
    • 4. Not at all 16.5%
    • 5. No opinion 26.5%
  • BBC Persian
    • 1. Great deal 5.5%
    • 2. Fair amount 28.5%
    • 3. Not very much 26.3%
    • 4. Not at all 27.7%
    • 5. No opinion 12.0%
  • IRIB
    • 1. Great deal 7.5%
    • 2. Fair amount 13.8%
    • 3. Not very much 16.2%
    • 4. Not at all 58.7%
    • 5. No opinion 3.9%
Show Details
2. Trust in Iran International

How much do you trust the news and information from each of the following media outlets?
Iran International

  • 1. A great deal 12.5%
  • 2. A fair amount 37.5%
  • 3. Not very much 20.1%
  • 4. Not at all 16.9%
  • 5. No opinion 13%
Show Details
3. Trust in Manoto TV

How much do you trust the news and information from each of the following media outlets?
Manoto TV

  • 1. A great deal 13.2%
  • 2. A fair amount 31%
  • 3. Not very much 18%
  • 4. Not at all 20.9%
  • 5. Don’t know / No opinion 16.9%
Show Details
4. Trust in Voice of America Persian

How much do you trust the news and information from each of the following media outlets?
Voice of America Persian

  • 1. A great deal 8.6%
  • 2. A fair amount 33.4%
  • 3. Not very much 17.6%
  • 4. Not at all 18.2%
  • 5. Don’t know / No opinion 22.2%
Show Details
5. Trust in Radio Farda

How much do you trust the news and information from each of the following media outlets?
Radio Farda

  • 1. A great deal 8.2%
  • 2. A fair amount 32.3%
  • 3. Not very much 16.5%
  • 4. Not at all 16.5%
  • 5. Don’t know / No opinion 26.5%
Show Details
6. Trust in BBC Persian

How much do you trust the news and information from each of the following media outlets?
BBC Persian

  • 1. A great deal 5.5%
  • 2. A fair amount 28.5%
  • 3. Not very much 26.3%
  • 4. Not at all 27.7%
  • 5. Don’t know / No opinion 12%
Show Details
7. Trust in IRIB (state TV and radio)

How much do you trust the news and information from each of the following media outlets?
IRIB

  • 1. A great deal 7.5%
  • 2. A fair amount 13.8%
  • 3. Not very much 16.2%
  • 4. Not at all 58.7%
  • 5. Don’t know / No opinion 3.9%
Show Details
8. Use of Media

To stay informed about Iran and the world, how much do you use each of the following news sources?

  • Social media (Telegram, Instagram, etc.)
    • 1. Often 68.2%
    • 2. Sometimes 23.1%
    • 3. Rarely 5.9%
    • 4. Not at all 2.8%
  • Satellite TV channels
    • 1. Often 35.2%
    • 2. Sometimes 25.5%
    • 3. Rarely 19.2%
    • 4. Not at all 20.1%
  • IRIB TV channels
    • 1. Often 12.5%
    • 2. Sometimes 15.8%
    • 3. Rarely 25.1%
    • 4. Not at all 46.6%
  • Satellite radio stations
    • 1. Often 7.8%
    • 2. Sometimes 14.1%
    • 3. Rarely 23%
    • 4. Not at all 55.1%
  • IRIB radio stations
    • 1. Often 4.2%
    • 2. Sometimes 9.1%
    • 3. Rarely 20.2%
    • 4. Not at all 66.5%
  • Printed newspapers
    • 1. Often 2.5%
    • 2. Sometimes 9.8%
    • 3. Rarely 29.2%
    • 4. Not at all 58.5%
Show Details
9. Instagram usage

How much do you use the following messaging apps and social media platforms?
Instagram

  • 1. Often 64.6%
  • 2. Sometimes 20.7%
  • 3. Rarely 7.8%
  • 4. Never 6.9%
Show Details
10. WhatsApp usage

How much do you use the following messaging apps and social media platforms?
WhatsApp

  • 1. Often 45.8%
  • 2. Sometimes 31.1%
  • 3. Rarely 15.8%
  • 4. Never 7.3%
Show Details
11. Telegram usage

How much do you use the following messaging apps and social media platforms?
Telegram

  • 1. Often 42.9%
  • 2. Sometimes 29.4%
  • 3. Rarely 16.3%
  • 4. Never 11.3%
Show Details
12. YouTube usage

How much do you use the following messaging apps and social media platforms?
YouTube

  • 1. Often 17%
  • 2. Sometimes 23.6%
  • 3. Rarely 21.9%
  • 4. Never 37.6%
Show Details
13. Rubika usage

How much do you use the following messaging apps and social media platforms?
Rubika

  • 1. Often 8.4%
  • 2. Sometimes 13.4%
  • 3. Rarely 16.2%
  • 4. Never 62%
Show Details
14. Twitter usage

How much do you use the following messaging apps and social media platforms?
Twitter

  • 1. Often 7.8%
  • 2. Sometimes 13.5%
  • 3. Rarely 17.9%
  • 4. Never 60.8%
Show Details
15. Facebook usage

How much do you use the following messaging apps and social media platforms?
Facebook

  • 1. Often 5%
  • 2. Sometimes 11%
  • 3. Rarely 20%
  • 4. Never 64.1%
Show Details
16. Soroush usage

How much do you use the following messaging apps and social media platforms?
Soroush

  • 1. Often 2.8%
  • 2. Sometimes 5.1%
  • 3. Rarely 8.7%
  • 4. Never 83.4%
Show Details
17. Clubhouse usage

How much do you use the following messaging apps and social media platforms?
Clubhouse

  • 1. Often 1.9%
  • 2. Sometimes 4.9%
  • 3. Rarely 11%
  • 4. Never 82.1%
Show Details
18. Popularity of Iran International

To what extent do you watch or listen to the following television channels and radio stations?
Iran International

  • 1. Often 27.6%
  • 2. Sometimes 26.4%
  • 3. Rarely 19.1%
  • 4. Never 26.9%
Show Details
19. Popularity of Manoto TV

To what extent do you watch or listen to the following television channels and radio stations?
Manoto

  • 1. Often 18%
  • 2. Sometimes 23.7%
  • 3. Rarely 22.2%
  • 4. Never 36%
Show Details
20. Popularity of BBC Persian

To what extent do you watch or listen to the following television channels and radio stations?
BBC Persian

  • 1. Often 11.2%
  • 2. Sometimes 26.1%
  • 3. Rarely 25.9%
  • 4. Never 36.7%
Show Details
21. Popularity of IRIB

To what extent do you watch or listen to the following television channels and radio stations?
Islamic Republic of Iran Broadcasting

  • 1. Often 10.9%
  • 2. Sometimes 24.7%
  • 3. Rarely 16%
  • 4. Never 48.4%
Show Details
22. Popularity of IRIB (Detailed)

To what extent do you watch or listen to the state broadcaster? (IRIB)

  • 50-year-old+
    • 1. Often, sometimes or rarely 51.1%
    • 2. Never 48.9%
  • 30- to 49-year-old
    • 1. Often, sometimes or rarely 45.9%
    • 2. Never 54.1%
  • 20- to 29-year-old
    • 1. Often, sometimes or rarely 51.4%
    • 2. Never 48.6%
  • Urban
    • 1. Often, sometimes or rarely 50.6%
    • 2. Never 49.4%
  • Rural
    • 1. Often, sometimes or rarely 39.1%
    • 2. Never 60.9%
  • University educated
    • 1. Often, sometimes or rarely 53.8%
    • 2. Never 46.2%
  • Non-university educated
    • 1. Often, sometimes or rarely 46.3%
    • 2. Never 53.7%
  • Male
    • 1. Often, sometimes or rarely 49%
    • 2. Never 51%
  • Female
    • 1. Often, sometimes or rarely 47.7%
    • 2. Never 52.3%
  • Total
    • 1. Often, sometimes or rarely 51.6%
    • 2. Never 48.4%
Show Details
23. Popularity of VOA Persian

To what extent do you watch or listen to the following television channels and radio stations?
VOA Persian

  • 1. Often 9.2%
  • 2. Sometimes 25.1%
  • 3. Rarely 24.6%
  • 4. Never 41.2%
Show Details
24. Popularity of GEM TV channels

To what extent do you watch or listen to the following television channels and radio stations?
GEM TV channels

  • 1. Often 13.6%
  • 2. Sometimes 17.9%
  • 3. Rarely 21.9%
  • 4. Never 46.6%
Show Details
25. Popularity of MBC Persia

How often do you watch or listen to MBC Persia?

  • 1. Often 8.4%
  • 2. Sometimes 22%
  • 3. Rarely 21.9%
  • 4. Never 47.8%
Show Details
26. Popularity of Radio Farda

To what extent do you watch or listen to the following television channels and radio stations?
Radio Farda

  • 1. Often 7%
  • 2. Sometimes 22.4%
  • 3. Rarely 27.4%
  • 4. Never 43.2%
Show Details
27. Popularity of English-language satellite TV channels

How often do you watch or listen to English-language satellite TV channels?

  • 1. Often 2%
  • 2. Sometimes 8.3%
  • 3. Rarely 16.5%
  • 4. Never 73.2%
Show Details
28. Popularity of Turkish-language satellite TV channels

To what extent do you watch or listen to the following television channels and radio stations?
Turkish-language satellite TV channels

  • 1. Often 3.9%
  • 2. Sometimes 6.4%
  • 3. Rarely 11.5%
  • 4. Never 78.1%
Show Details
29. Popularity of Kurdish-language satellite TV channels

To what extent do you watch or listen to the following television channels and radio stations?
Kurdish-language satellite TV channels

  • 1. Often 2.4%
  • 2. Sometimes 4.5%
  • 3. Rarely 10.1%
  • 4. Never 83%
Show Details
30. Popularity of Arabic-language satellite TV channels

To what extent do you watch or listen to the following television channels and radio stations?
Arabic-language satellite TV channels

  • 1. Often 1%
  • 2. Sometimes 2.4%
  • 3. Rarely 8.2%
  • 4. Never 88.3%
Show Details
31. Popularity of Kalemeh TV

To what extent do you watch or listen to the following television channels and radio stations?
Kalemeh TV

  • 1. Often 2.4%
  • 2. Sometimes 7.2%
  • 3. Rarely 15.1%
  • 4. Never 75.3%
Show Details
32. Popularity of Kurdish-language TV channels among Kurdish speakers

How often do you watch Kurdish-language satellite TV channels?

  • 1. Often 28.5%
  • 2. Sometimes 30.6%
  • 3. Rarely 16.5%
  • 4. Never 24.3%
Show Details
33. Popularity of Arabic-language satellite TV channels among Arabic speakers

How often do you watch Arabic-language satellite TV channels?

  • 1. Often 33.7%
  • 2. Sometimes 27.4%
  • 3. Rarely 13%
  • 4. Never 26%
Show Details
34. Popularity of Turkish-language satellite TV channels among Turkish speakers

How often do you watch Turkish-language satellite TV channels?

  • 1. Often 17.6%
  • 2. Sometimes 19.3%
  • 3. Rarely 20.4%
  • 4. Never 42.7%
Show Details
35. Popularity of Kalemeh TV (among Baluchi speakers)

As someone who speaks Baluchi at home, how often do you watch Kalemeh TV?

  • 1. Often 30.9%
  • 2. Sometimes 29%
  • 3. Rarely 16.6%
  • 4. Never 23.5%
Show Details
36. Following protest news

From which media outlet(s) did you primarily follow the recent protests in Iran?

  • 1. Iran International 57.3%
  • 2. Manoto 30%
  • 3. BBC Persian 25.7%
  • 4. VOA 20%
  • 5. IRIB 19.3%
  • 6. Radio Farda 13.4%
Show Details
37. Favorite BBC Persian TV programs

Which program(s) from BBC Persian TV do you most enjoy and watch?

  • 1. 60 Daghigheh 20.3%
  • 2. Aparat 19.6%
  • 3. Boloor Banfsh 12.9%
  • 4. Pargar 12.8%
  • 5. Safheye 2 8.6%
  • 6. Be ebarat-e-digar 8.4%
  • 7. Click 7.7%
Show Details
38. Favorite IRIB programs

Which program(s) from IRIB (Islamic Republic of Iran Broadcasting) do you most enjoy and watch?

  • 1. Films and TV Series 27.2%
  • 2. Sports programs 18.6%
  • 3. Comedy shows 18.3%
  • 4. News 12.1%
  • 5. Debates 7.1%
  • 6. Educational programs 6%
  • 7. Religious programs 5.8%
Show Details
39. Favorite Iran International TV programs

Which program(s) from Iran International TV do you most enjoy and watch?

  • 1. Cheshmandaz (Sima Sabet) 27.6%
  • 2. Documentaries 25.4%
  • 3. 24 (Fardad Farahzad) 22.2%
  • 4. Harfe Akhar (Pouria Zareati) 19.3%
  • 5. Title One (Niusha Saremi) 18.3%
  • 6. Hat-rick (Mazdak Mirzaei) 13.3%
  • 7. Emrooz 12%
  • 8. Farda 7.6%
  • 9. Cahand Chand (Armin Qobadi Pasha) 7.1%
Show Details
40. Favorite Manoto TV programs

Which program(s) from Manoto TV do you most enjoy and watch?

  • 1. Otagh-e Khabar 37.3%
  • 2. Documentaries 28%
  • 3. Tunel-e-Zaman 27.5%
  • 4. Manoto Plus 21.2%
  • 5. Salitalk 20.8%
  • 6. Omid A.M. 11.5%
  • 7. Samt-e No 9.2%
Show Details
41. Favorite VOA (Voice of America) TV programs

Which program(s) from Voice of America TV do you most enjoy and watch?

  • 1. Safheye Akhar, with Mehdi Falahati 32.1%
  • 2. News at 21:00 17.9%
  • 3. Tablet, with Masih Alinejad 17%
  • 4. Rooy-e Khat 9.3%
  • 5. Special Program, with Siamak Dehghanpoor 5.8%
  • 6. Bereez o Bepaz, with Shally 3.7%
  • 7. Decode 1.3%
Show Details
42. Access to survey

On which platform did you encounter this survey?

  • 1. Psiphon 62%
  • 2. Lantern 12.5%
  • 3. Telegram 8.1%
  • 4. Instagram 7.5%
  • 5. Other 5.4%
  • 6. WhatsApp 3.2%
  • 7. Twitter/X 1.2%
Show Details
43. Gender

What is your gender?

  • 1. Male 52.1%
  • 2. Female 47.9%
Show Details
44. Geographical distribution of respondents

Do you live in an urban or rural area?

  • 1. Rural 19.7%
  • 2. Urban 80.3%
Show Details
45. Age groups of respondents

What is your age catagory?

  • 1. Between 20 and 29 years old 19.9%
  • 2. Between 30 and 49 years old 53.9%
  • 3. At least 50 years old 26.2%
Show Details
46. Province of residence of respondents

What province do you live in?

  • 1. East Azerbaijan 4.8%
  • 2. West Azerbaijan 3.7%
  • 3. Ardabil 1.4%
  • 4. Isfahan 6.9%
  • 5. Alborz 3.8%
  • 6. Ilam 0.7%
  • 7. Bushehr 1.4%
  • 8. Tehran 18.7%
  • 9. Chahar Mahal and Bakhtiari 1.1%
  • 10. South Khorasan 0.9%
  • 11. Razavi Khorasan 8%
  • 12. North Khorasan 0.9%
  • 13. Khuzestan 5.5%
  • 14. Zanjan 1.3%
  • 15. Semnan 1%
  • 16. Sistan and Baluchistan 2.4%
  • 17. Fars 6.2%
  • 18. Ghazvin 1.6%
  • 19. Qom 1.6%
  • 20. Kurdistan 1.8%
  • 21. Kerman 3.9%
  • 22. Kermanshah 2.3%
  • 23. Kohgiluyeh and Boyer-Ahmad 0.8%
  • 24. Golestan 2.1%
  • 25. Gilan 3.4%
  • 26. Lorestan 2%
  • 27. Mazandaran 4.5%
  • 28. Markazi 1.8%
  • 29. Hormozgan 2.1%
  • 30. Hamadan 2%
  • 31. Yazd 1.5%
Show Details
47. Education level

What is your highest level of education?

  • 1. Non-university educated 72.3%
  • 2. University educated 27.7%
Show Details
48. Importance of family

How important is family in your life?

  • 1. Very important 90.5%
  • 2. Rather important 6.9%
  • 3. Not very important 1.1%
  • 4. Not at all important 0.6%
  • 5. Do not know 0.9%
Show Details
49. Importance of friends

How important are friends in your life?

  • 1. Very important 27.2%
  • 2. Rather important 53.7%
  • 3. Not very important 13.4%
  • 4. Not at all important 3.9%
  • 5. Do not know 1.8%
Show Details
50. Importance of work in life

How important is each of the following in your life? (Work)

  • 1. Very important 79%
  • 2. Rather important 14.6%
  • 3. Not very important 2.2%
  • 4. Not at all important 1%
  • 5. Don’t know 3.2%
Show Details
51. Importance of religion

How important is religion in your life?

  • 1. Very important 27.5%
  • 2. Rather important 20.6%
  • 3. Not very important 16.5%
  • 4. Not at all important 32.2%
  • 5. Do not know 3.2%
Show Details
52. Language spoken at home

What language do you normally speak at home?

  • 1. Persian 69.2%
  • 2. Azerbaijani/Turkic 10.6%
  • 3. Kurdish 5.2%
  • 4. Luri/Bakhtiari 4%
  • 5. Baluchi 2%
  • 6. Gilaki 1.7%
  • 7. Mazandarani 1.4%
  • 8. Arabic 0.9%
  • 9. Laki 0.9%
  • 10. Qashqai 0.5%
  • 11. Turkmeni 0.4%
  • 12. Dari (Afghan Persian) 0.4%
  • 13. Tati 0.4%
  • 14. Lari/Achomi 0.4%
  • 15. Armeni 0.1%
  • 16. Other 3.2%
Show Details
53. Type of health care insurance of respondents

Which health care insurance do you currently have?

  • 1. Social Security Organization 48.4%
  • 2. Iran Health Insurance Organization 10.3%
  • 3. Salamat 9.7%
  • 4. Roostaa 6.4%
  • 5. Armed Forces Insurance 2.5%
  • 6. Other insurance 2.3%
  • 7. I am not insured 20.5%
Show Details
54. Distribution of household income levels among respondents

What is your household’s total monthly income range?

  • 1. First three lower deciles 28.2%
  • 2. Middle three deciles 29%
  • 3. Upper four deciles 42.8%
Show Details
55. Employment status

Are you employed or unemployed?

  • Total population
    • 1. Employed 45.6%
    • 2. Unemployed 54.4%
  • Population in urban areas
    • 1. Employed 47.4%
    • 2. Unemployed 52.6%
  • Population in rural areas
    • 1. Employed 39.0%
    • 2. Unemployed 61.0%
Show Details
56. Important aspects in life

For each of the following aspects, indicate how important it is in your life.

  • Family
    • 1. Very important 90.5%
    • 2. Rather important 6.9%
    • 3. Not very important 1.1%
    • 4. Not at all important 0.6%
    • 5. Do not know 0.9%
  • Friends
    • 1. Very important 27.2%
    • 2. Rather important 53.7%
    • 3. Not very important 13.4%
    • 4. Not at all important 3.9%
    • 5. Do not know 1.8%
  • Work
    • 1. Very important 79.0%
    • 2. Rather important 14.6%
    • 3. Not very important 2.2%
    • 4. Not at all important 1.0%
    • 5. Do not know 3.2%
  • Religion
    • 1. Very important 27.4%
    • 2. Rather important 20.6%
    • 3. Not very important 16.5%
    • 4. Not at all important 32.2%
    • 5. Do not know 3.2%
Show Details